Top Competitors
The global language learning market for English alone is an estimated $193 billion industry, stacked with competition. Duolingo’s primary threats are other “automated tutors” such as Babbel and Memrise.
Competitor Downsides
#1 Competitor - Babbel
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#2 Competitor - Memrise
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Aging companies like Rosetta Stone are reinventing themselves with mobile offerings, but struggle to complete with Duolingo’s fresh take on language learning. Undercutting college language courses through language-training CD-ROMs is now an outdated system lacking student-paced personalization. Although Rosetta Stone generates far more revenue than Duolingo, they have not turned a profit since 2012.